We noticed there was a big rise in cancer claims among our customers. We wanted to do more than just provide cover – in 2012, with some of Ireland's top medical experts we built Pink & Blue Power, a pioneering, life-saving assessment and education programme. We offer this vital programme to thousands of our customers, through their Salary/Income Protection/Continuance policy. The results have been astounding. So far, 27 Cornmarket customers have been diagnosed through the service. Thankfully, their prospects are good for many, due to early intervention.
*Source: Cornmarket, March 2017.
12 breast cancers and 15 prostate cancers have been found in our customers so far. Awareness and education also increased by 50%