Pink and Blue Power

Breast & Prostate Health Assessment and Education Programme

Book an appointment using the button below

Spaces are limited. Once the deadline date has passed, no new appointments will be made available. Don’t miss out!

How does it work?

If you're eligible*, Cornmarket will invite you to attend**.

  1. Book online, using the unique code in your invite
  2. The initial GP appointment only takes 15 minutes
  3. If further investigation is needed, you will be referred to Beaumont Private Clinic (Pink Power) or a participating Bon Secours Private Hospital.

If you have an appointment query, please contact the GP/doctor service providers, Full Health Medical on: (01) 554 9795 or email

Please read the guide and FAQ booklet below before you book.

When will I get an invite?

Invites will be rolled out in 3 phases as follows:

  1. January 2024  
  2. May 2024
  3. July 2024

A deadline date to book applies, and will be clearly marked on the invite.

A guide to the Pink and Blue Power Programme**

Pink and Blue Power Video

How it works

INTO Pink and Blue Power Video

Results so far

50 cancer diagnoses

  • 84,000 invites sent
  • 22,000 booked the initial assessment
  • 4,500 referred for further tests (e.g. Mammogram, Ultrasound, MRI, biopsy)
  • Cancer detected in 62 customers.

Many said the programme saved their life.

Source: Cornmarket, October 2023. Figures rounded for illustrative purposes.


Breast Health Education

Get to know your breasts. Awareness saves lives. Learn about the signs and symptoms of breast cancer.

Find out more

Prostate Health Education

What you should know about prostate cancer. The signs and symptoms of what to look out for, as well as information and support.

Find out more


Participants said***

Kyna Rushe, INTO member said

“The GP visit and hospital referral showed I had calcites in my breast. Thankfully it has been caught early. This would not have been discovered had it not been for Pink Power, as I have no symptoms. It has avoided a potentially serious situation for me”.

More about Pink and Blue Power

How it started

Pink & Blue Power, a potentially life-saving breast and prostate health assessment and education programme**, was launched in response to a high level of cancer claims.

The aim is to increase awareness of the signs and symptoms of breast and prostate cancer to promote early intervention.

The programme offers a once-off clinical physical breast or prostate exam. Where further investigation is required, a referral to a participating private hospital is arranged for a Mammogram, Ultrasound, MRI and/or biopsy, where needed.

The facts

  • Breast cancer is one of the most common cancers in Ireland with 1 in 9 women diagnosed during their life
  • Prostate cancer is the second most common cancer among Irish men
  • 1 in 7 men are diagnosed with prostate cancer during their life

Sources: Breast Cancer Ireland and the Irish Cancer Society, 2023.

Clinical partners

  • The booking website and GP/doctor service is managed by Full Health Medical. There are over 70 doctors on the panel nationwide, with coverage in most counties.
  • The referral appointments are managed by participating Consultants in Beaumont Private Clinic, Galway Clinic and Bon Secours Private Hospitals in Cork, Galway and Dublin. There is up to 18 Consultant Urologists, Radiologists and Breast Surgeons on the panel.
  • The Pink Power Programme is endorsed by Breast Cancer Ireland.

Irish Loyalty Awards, Finalist for Best Financial Services Loyalty Programme

Marketing Institute of Ireland AIMs awards - Finalist for Best New Product

Important: While some participants are diagnosed with breast or prostate cancer through the programme, it is not a screening programme. The assessment provided only reflects a point in time. No test or exam will pick up every case of breast cancer or prostate cancer. Therefore, if you have signs and/or symptoms that are concerning for breast or prostate cancer, now or in the future, please consult with your own GP without delay. Please read the programme guide/FAQ booklet above before you book.

*Female members who are aged between 30 and 49, and male members who are aged between 40 and 65 when invites are issued for each location. **This programme is brought to members by Cornmarket on behalf of the scheme / plan underwriter and is not a regulated financial product. The booking website and doctor service is managed by Full Health Medical. ***Source: Cornmarket, Pink & Blue Power Survey 2019/2020.

The Fórsa Salary Protection Scheme for Civil and Public Servants and the SIPTU Nurses & Midwives Salary Protection Scheme are underwritten by New Ireland. New Ireland Assurance Company plc is regulated by the Central Bank of Ireland. A member of Bank of Ireland Group.