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ASTI Pink and Blue Power

Pink & Blue Power
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Campaign finds cancer in 6 ASTI members

Back in January, we teamed up with ASTI and Irish Life to launch Pink and Blue Power, a breast and prostate health assessment service for 5,000 members of the ASTI Salary Protection Scheme. 

6 cancer cases were discovered amongst these customers; 5 prostate cancers and 1 breast cancer. However, thankfully, their outlook is good, due to early detection and swift intervention provided through our programme. Members were cared for by our excellent Pink & Blue Power team in Bon Secours Private Hospital and Beaumont Private Clinic in Dublin and treatment plans put in place.

The campaign was hugely successful:

  • 1,165 assessments took place*
  • 308 customers were referred for further tests*
  • 259 customers had scans (mammogram/ultrasound/MRI)*
  • 26 customers had a biopsy*
  • 99% said the service was excellent, good or very good**

The numbers add up

17 Cornmarket customers have been diagnosed with cancer through this service to date.

Ivan Ahern, Director, spoke about Cornmarket’s dedication to Corporate Social Responsibility, "We have now delivered 5 programmes of this kind to just over 4,500 customers. But we don’t plan on stopping there. We have been working closely with a number of Unions and Insurers over the years to build this service from the ground up. With new programmes in the pipeline, by the end of next year, 31,000 of our customers will have been invited to avail of the service. We are dedicated to do our part in the fight against cancer, because it’s the right thing to do. Ultimately, this service can help save lives. What better way to give back to our customers than provide a potentially life-saving service as part of their insurance policy”.

Read more about the ASTI campaign 

*Beaumont Private Clinic, Dublin (August 2017) and Bon Secours Private Hospital, Dublin (October 2017). **Survey results from 271 Pink Power and 128 Blue Power ASTI respondents, surveymonkey.ie, July 2017. Irish Life Assurance plc is regulated by the Central Bank of Ireland.