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Cornmarket campaign finds cancer in six customers

Back in January, we teamed up with ASTI and Irish Life to launch Pink and Blue Power, a breast and prostate health assessment service for 5,000 members of the ASTI Salary Protection Scheme. 

6 cancer cases were discovered amongst these customers; 5 prostate cancers and 1 breast cancer. However, thankfully, their outlook is good, due to early detection and swift intervention provided through our programme. Members were cared for by our excellent Pink & Blue Power team in Bon Secours Private Hospital and Beaumont Private Clinic in Dublin and treatment plans put in place.

The ultimate goal of this programme is to help save lives through early detection and rapid intervention. When we noticed a high level of cancer claims in the Scheme, we wanted to do something about it so we built the service for female members under age 50, as BreastCheck, the national breast cancer screening programme, is already available to women aged 50 – 64. We also invited male members aged 40 – 65 to avail of a prostate health assessment.

The campaign was hugely successful:

  • 1,165 assessments took place*
  • 308 customers were referred for further tests*
  • 259 customers had scans (mammogram/ultrasound/MRI)*
  • 26 customers had a biopsy*
  • 99% said the service was excellent, good or very good**

Increasing awareness to help save lives

As well as providing the service, an important part of the programme was to increase awareness and education around risk factors, family history and symptoms. Female members were also given resources on how to self-check. We are delighted to report that we achieved that goal. When we surveyed customers after their assessment, a whopping 89% of women said they are now more confident about how to self-check and 84% of males said they knew more about prostate health and what symptoms to look out for.**

One female member spoke about her learnings, ”I wouldn’t have started getting mammograms for another 5 years. I was completely unaware that the 40 to 50 age group was a dangerous zone for breast cancer”. Male members also commented on how efficient and reassuring the service was, “The doctor was very pleasant. The visit was completed in a punctual and quick manner.”   

The numbers add up

17 Cornmarket customers have been diagnosed with cancer through this service to date. Ivan Ahern, Director, spoke about Cornmarket’s dedication to Corporate Social Responsibility, "We have now delivered 5 programmes of this kind to just over 4,500 customers. But we don’t plan on stopping there. We have been working closely with a number of Unions and Insurers over the years to build this service from the ground up. With new programmes in the pipeline, by the end of next year, 31,000 of our customers will have been invited to avail of the service. We are dedicated to do our part in the fight against cancer, because it’s the right thing to do. Ultimately, this service can help save lives. What better way to give back to our customers than provide a potentially life-saving service as part of their insurance policy”.

View our full ASTI report here 

Read more about the programme here

The ASTI campaign was rolled out nationwide from January to July 2017 where members got access to an assessment and a referral for further tests, if needed, as part of their policy. The service is now closed for bookings. For more information or support on breast or prostate cancer, visit www.breastcancerireland.com or www.cancer.ie

*Beaumont Private Clinic, Dublin (August 2017) and Bon Secours Private Hospital, Dublin (October 2017). **Survey results from 271 Pink Power and 128 Blue Power ASTI respondents, surveymonkey.ie, July 2017. Cornmarket Group Financial Services Ltd. is regulated by the Central Bank of Ireland. A member of the Irish Life Group Ltd. which is part of the Great-West Lifeco Group of companies. Irish Life Assurance plc is regulated by the Central Bank of Ireland.